Over half of online grocery shoppers say they’re now more likely to continue to shop online even after the pandemic. According to a recent study, in March 2020, 42 percent of the US population purchased their groceries online at least once a week (GeekWire, 2020).
Often it is due to small details that impair the shopping experience or raise… In today’s world, it is more difficult than ever to be successful with an online shop. In e-commerce, UX/UI design is of great importance as it contributes significantly to usability and user experience. Shopping habits, preferences, and behaviors can often differ based on a myriad of factors, with gender being a significant one.
In the UK, e-commerce accounts for over a quarter of total retail sales.
In the era of mobile-first technological innovations, social media, and digital marketing trends have changed the behavior of consumers in the beauty and cosmetic industry. Indian e-commerce companies disrupted the beauty retail market when they brought multiple global and domestic brands under one roof, erstwhile inaccessible to customers in the country. Headless commerce allows brands to easily update the front-end experience on apps and websites based on evolving market trends and incoming data regarding customer preferences. From micro animations and customizations to entire e-commerce platforms- brands can build the kind of user experience and interface that they want, and how they want it.
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“Over the past decade, we have witnessed the importance of consistent representation both online and offline. In the Indian jewelry business, we have seen numerous brands that fail to establish a cohesive connection between their online and offline presence. It is crucial for brands to maintain consistency in their appearance, values, colors, modernity, and cultural relevance. Whether customers engage with the brand physically or digitally, the experience should be similar,” concluded Jain.
Pros and Cons of Online vs. In-Store Shopping
As of 2022, according to Statista, 14.5% of total retail sales were e-commerce, while the rest were from brick-and-mortar retail stores. Business owners who understand each channel’s benefits and limitations can design a channel strategy that aligns with consumers’ needs.
You can choose colors, fonts, and other elements that make the most sense for business and for customers, especially when you consider that most online shopping is conducted on consumers’ phones. It’s important to create a website that reflects your brand and makes sense for your business, whether you’re a retailer, a restaurateur, or a professional services provider. Customizations can showcase your brand and story, can highlight featured products, and can engage potential customers.
By focusing on the values and personality of your brand, you can create a narrative that resonates with customers and builds an emotional connection. Investing in a comprehensive product catalog and taking a strategic approach to product catalog management is crucial for success.