Smart Shopping: How to Shop Online Safely and Effectively

By taking this extra space, brands use in-store marketing to display their initiatives to address shopper segments with specific lifestyle choices. For example, Starbucks is highlighting its recycling program and the fact that its coffee capsules are made from 80% recycled aluminum.

If you simply must do some online shopping while you’re out and about, invest in a virtual private network (VPN), which is typically more secure than public Wi-Fi. But again, we highly recommend that you wait until you get home to make a purchase. To learn more about what today’s consumers are looking for in a shopping experience, download our 2022 CPG + Grocery TrendWatch report.

Shopify Payments comes with your Shopify plan, all you need to do is turn it on. Netflix was not doing any of this; it hadn’t even provided Shiller with the data he used (which he obtained from a third party). But of course in real life, Nagle admits, “if you did that, it would take you all day to go to the grocery store.” Disregarding the digits to the right side of the decimal point lets you get home and make dinner.

With limited packaging space and the high cost of in-store marketing, the online shopping experience has become a space for brands to tell their story differently and stand out from competitors. E-commerce has broken down geographical barriers, enabling businesses to reach a global audience without the need for physical store expansions.

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How a product looks on a website is an idealized version and user-generated photos, while not perfect, let customers see what a product looks like in real life. Professionally edited photos are great for product pages, but a genuine photo from a user can be just as powerful.

Tatiana is HeyCarson’s resident writer, focusing on tech, UX and all topics related to online shopping and the Shopify experience. She has been writing for over 9 years and has worked across many sectors, including tech-startups, real estate, and alcohol. Tatiana worked with companies big and small, from international brands to businesses that were just starting out across Canada, Australia and the U.S.

Every platform has its own benefits and drawbacks, and the best thing you can do is choose the solution that best suits your needs. Leveraging your product to create community and purpose is a crucial component to growing your own online store.

Despite the benefits of shopping online, there can be too much of a good thing. With tools like buy-now buttons, one-click ordering, and profiles that save our credit card details, it’s easier than ever to make impulse purchases and undermine our budgets. In China, online-to-offline (O2O) commerce relies on identifying and drawing potential consumers via online channels and funneling their purchase interest to traditional brick-and-mortar stores. The O2O channel saw significant sales growth, in addition to nearly doubling purchase frequency among shoppers in 2020. Hence, converted omnishoppers have great potential to drive long-term wallet share growth for companies. Competition to provide a great online shopping experience can be a challenge. Customers have high expectations, short attention spans and little time for browsing.

And now, BigCommerce’s partnership with TikTok allows merchants to connect their online store with their TikTok profile, allowing you to engage with shoppers and share your products with more users. Once the customer is ready to buy your product, they can complete the purchase either within the Facebook platform, or they may be linked back to the checkout page on your ecommerce site. And, if needed, you can communicate with the customer via Facebook Messenger to answer any questions and offer support.

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